Each year, Ski ‘n See hosts a large summer sale to clear out surplus inventory from the previous season. They partnered with me to develop a range of assets that clearly communicated the event and its key details to drive traffic to the event.
MY APPROACH
Creative Strategy: Developed a distinctive event color palette and visual identity, ensuring consistency across print, digital, and CRM channels to build awareness and drive foot traffic.
Campaign Execution: Designed and produced a comprehensive suite of marketing materials, including a quad-fold direct mailer, digital billboards along major Salt Lake City highways, targeted consumer emails, and event-week signage.
Foot traffic to the sale increased by 20% compared to the previous year, leading to the event's best year of sales.
