MERCH, BRANDING
OG Olympics

• Task:
  • When my daughter, Olivia, qualified for her second Olympic Games, our family and friends traveled to Italy to support her. I was tasked with creating a bold “Team OG” identity that would stand out among other athlete supporters and give our group a strong sense of pride and unity.
• Execution:
  • Developed an original Olympic-inspired logo and visual identity for Olivia, combining her existing brand mark with vibrant colors, the Olympic rings, and modern American flag elements to create a scalable system across all touchpoints and build a OG Olympic visual identity.
  • Executed full production of the OG Olympic logo across signage, apparel, and accessories within a tight two-week window between Olivia’s team qualification and the start of the Games.
• Results:
  • The OG Olympic team identity earned an overwhelmingly positive response, resulting in frequent television exposure and significant merchandise requests.