EMAIL DESIGN SYSTEM
Purple

Task:

• • Develop a Figma-based email design system that aligns with the visual look and feel of the Purple eCommerce experience.

Execution:

• • Partnered closely with email and eCommerce stakeholders to maintain cross-channel consistency.
• • Transformed the email design process by introducing dedicated mobile and desktop versions, ensuring a fully optimized and visually consistent experience across both devices.
• • Built modular desktop and mobile components in Figma to enable scalable, efficient email production, and drove team-wide adoption.
• • Art-directed the email design team to ensure consistent execution.
• • Continually evolved the system by adding new modules and updating legacy automated emails.

Result:

• • A 40% CTR lift in the first week after launch and a 70% increase within three weeks.
• • The updated approach made the email design process more streamlined, efficient, and productive, enabling the team to execute with greater clarity and consistency.