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IN-STORE HERO VIDEO
Purple

  • Task:

    • • Create a Valentine’s Day promotional video to be featured across Purple’s in-store hero video walls—spanning four large 1080 x 1920 screens—during the Presidents’ Day sales period.

    Execution:

    • • While developing the piece, I ensured the motion graphics and video edits seamlessly blended the Presidents’ Day theme with Valentine’s Day messaging, remained fully aligned with Purple’s brand guidelines, and were paced thoughtfully so in-store customers could easily engage with the large-format visuals.

    Result:

    • • The final piece was rolled out across 55+ retail showrooms nationwide, delivering a bold, immersive visual experience that brought the promotion to life and captured the customer's attention.