PAID MEDIA
Purple

Task:

• • Develop static and motion paid media creative across Meta, Snapchat, Pinterest, and Reddit.

Execution:

• • I championed participation in our newly established bi-weekly stakeholder reviews, leveraging performance testing insights to develop high-performing creative concepts and strategically optimize underperforming assets.
• • While developing these paid media ads, I stayed true to Purple’s brand guidelines while pushing creative boundaries to deliver scroll-stopping visuals that captured attention and engaged social media users.

Results:

• • There were consistent improvements in ROAS and CTR, with multiple campaigns ranking among the top three performers in creative performance reviews.