MOTION, VIDEO
Purple

• Task:
  • A special promotion was introduced in select Purple retail stores, offering customers the chance to "Spin to Win" for discount codes and a possible free pillow.
  • Retail stakeholders requested the creation of a Hero video to be showcased across four large 1080 × 1920 screens, highlighting the promotion and increasing foot traffic.
• Execution:
  • I created a video effectively highlighted the excitement of the promotion, engaging customers with vibrant motion visuals and a clear call to action.
• Results:
  • The promotion’s success led to its repeated use across future promotions.