Email Design System

• Purple
• When I joined the Purple email team, I saw an opportunity to bring structure and scalability to email design. I built the first-ever Figma-based email design system, creating a reusable component library and visual framework that empowered the team to design faster and stay on brand. Beyond the build, I led team adoption and set new design standards — and within three weeks of rollout, the system delivered a 70% increase in email click-through rate.