EVENT MARKETING
Ski 'N See
- • Each year, Ski ‘n See hosts a large summer sale to clear out surplus inventory from the previous season and partnered with me to develop a range of assets that clearly communicated the event and its key details.
- • While the event already had its own logo to incorporate, I also prioritized integrating the Ski ‘N See brand logo to leverage its strong recognition and reinforce brand presence across the campaign assets.
- • I designed an event color pallete and brand that I utilized across print, digital, and CRM channels to build event awareness and, in turn, increase foot traffic.
- • Deliverables include a quad-fold direct mailer, digital billboards displayed on major highways across Salt Lake City, direct-to-consumer event emails, and event week signage.
- • Foot traffic to the sale increased by 20% compared to the previous year, leading to the best year of sales.
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