B2C EMAILS
Utahskis.com

Task:

• • Design a weekly marketing email distributed to a 70,000+ customer database, spotlighting current promotions and exclusive offers while building excitement around seasonal deals.

Execution:

• • After reviewing the existing design system, I quickly identified key areas where the email structure needed significant improvement.
• • I implemented strategic layout improvements, stronger visual hierarchy, and optimized calls to action.

Result:

• • Clickthrough rates increased by 5% and drove a 10% lift in online sales, directly contributing to measurable revenue growth.