PACKAGING
Purple

• Task:
  • To design packaging and a in-store display for the FlexCloud Pillow, launching nationwide across Sam’s Club locations.
• Execution:
  • I designed the clear plastic packaging to be simple, effective, and timeless—showcasing the product’s premium quality while maintaining strong brand consistency.
  • I created the custom “dump bin” display for in-store floor placement. The design required careful consideration of multiple factors: ensuring key messaging remained visible from all angles (as placement on the sales floor could vary) and accounting for how the pillows would shift as customers interacted with the display.
• Results:
  • The final design balanced functionality, durability, and visual impact—helping the FlexCloud Pillow stand out in a busy retail environment.