Erin Giaccio - Senior Graphic Designer

RETAIL VIDEO WALL

PURPLE

THE TASK

Purple retail stores nationwide feature large-scale video walls designed to showcase seasonal campaigns, promotions, and holiday sales through engaging motion graphics and video storytelling.

Each video wall consists of four vertically mounted 1920 × 1080 screens, creating a combined display canvas of 4320 × 1920 pixels.

I was responsible for conceptualizing, designing, and producing dynamic video content optimized for these multi-screen displays, delivering cohesive, visually impactful campaigns across all Purple retail locations.

MY APPROACH

Brand Consistency: Ensured each video aligned with Purple’s brand guidelines while maintaining a cohesive visual connection to the current campaign or promotion.

Engaging Storytelling: Combined motion graphics, video, and messaging to capture shoppers’ attention and communicate the campaign’s story.

Intentional Motion: Designed animations with slow, fluid transitions to create an engaging yet subtle visual experience suited for a large-scale retail environment.

Valentine’s Day Retail Video Wall

This video design was aiming to bring the in-store promotion to life through playful, whimsical visuals that captured the spirit of the holiday while reinforcing the campaign’s messaging.

Spin to Win Retail Video Wall

The goal of this video was to capture the attention of passing shoppers and drive foot traffic. The video combined vibrant motion graphics and a compelling call to action to bring the excitement of the promotion to life. The campaign successfully attracted customers into participating stores, proving so effective that the creative concept was adopted for future retail promotions.

The Rejuvenate Retail Video Wall

I created this video to introduce Purple’s new luxury mattress collection through a captivating cinematic experience. Combining elevated visuals with dynamic storytelling, the display showcased the collection’s exceptional craftsmanship, premium comfort, and innovative technology, creating an immersive in-store experience that brought the luxury of Rejuvenate to life.

Labor Day Retail Video Wall

By balancing captivating animation with intentional pacing, I created an immersive display that captured shoppers’ attention, communicated the promotion clearly, and elevated the in-store experience.

RETAIL VIDEO wall

RETAIL VIDEO WALL