Purple tasked me with creating a Connected TV (CTV) ad highlighting its commitment to manufacturing products in the United States.
MY APPROACH
Creative Problem-Solving: Leveraged motion design to overcome limited warehouse footage, seamlessly blending available content with dynamic animations and complementary B-roll.
Sound Design: Selected a rhythmic soundtrack to establish the tone, capture attention, and maintain viewer engagement while delivering a clear, impactful message.
The video received an overwhelmingly positive response, leading to its presentation at a company-wide Town Hall and its adaptation into 15- and 30-second CTV ad spots.
