OLIVIA GIACCIO

Brand Experience

Brand Experience

OLIVIA GIACCIO

www.oliviagiaccio.com
THE TASK

  • The U.S. Ski Team operates without government funding, meaning each athlete must actively raise awareness and secure sponsorships to financially support their career.
  • Olivia needed a dynamic and engaging logo and website to keep her fans updated on her World Cup results while also serving as a powerful platform to attract potential sponsors.

    • MY APPROACH

  • Brand Concept: Built a bold, memorable identity around Olivia’s nickname, “OG,” a playful nod to her initials and “Original Gangster,” capturing her personality and individuality.
  • Visual Identity: Developed a simple yet striking logo and versatile brand system designed to translate seamlessly across merchandise, digital platforms, and photography.
  • Website Design: Extended the new brand identity into a dynamic, visually engaging website showcasing her athletic journey, achievements, and sponsorship opportunities.

    • OG’s logo is simple, memorable, and versatile, seamlessly evolving into the “Team OG” identity for the 2026 Olympics. The design translated effortlessly across trading pins, T-shirts, signs, jackets, hats, and sweatshirts.

    Team OG’s cohesive Olympic branding created a bold, recognizable visual identity that captured attention and gained widespread visibility across the Olympic promotions, news coverage, social media, and streaming platforms.

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